Instagram Marketing 2021| BloggerJoshi
Instagram used to be a platform for sharing images in the beginning. It has constantly been evolving to beat the severe competition by its rival or competing platforms like Snapchat, Tik-Tok, who keep on adding similar tweaks to themselves in order to drive away customers from each other. One such example can be recalled when TikTok was launched as a short video sharing app, that was the time when the trend of sharing video content started catching wind leaving behind conventional picture sharing trends.
Therefore in order to keep its users engaged with the app, Instagram has been changing its algorithm from a mere photo-sharing app to a full-fledged platform for entertainment.
So let’s Move forward and discuss everything one by one :
Message from Instagram Owner
Head of Instagram Adam Mosseri announced that Instagram is “no longer just a square photo-sharing app.” He revealed the platform’s number-one goal is to entertain and it will be focusing on four key areas: Creators, Video, Shopping, and Messaging. This insight is of crucial importance for marketers. It means marketers can create content strategies that support Instagram’s priorities and make the best use of its features.
For the same reason, it has been circulating online that Instagram is going to modify its search algorithms to make it more SEO and search engine friendly so that its business platform can gain some momentum.
Instagram Marketing 2021
Three Crucial Points for any New Instagram Account
Trending on SERP (Search Engine results pages)
As discussed earlier, Instagram is going to change its search algorithm to make it more SEO friendly therefore there are three basic targets that an Instagram user must focus on to increase its followers. The bell of the hour like all other traditional online platforms is to make them appear on the organic listings of the search engine results pages.
The Instagram user must focus on bringing its content up to the explore page. This is possible when a great deal of importance is paid to the quality of the content being posted into the account. Also, the content can more easily be displayed on the explore page if it follows the latest Instagram trends like video reels. Video reels are visible to a user when he or any of his friends follow your channel, anyways it is not always true in the case of any online portal or application as they never truly reveal the exact working of their algorithm to prevent spamming and fraud. Therefore it is always advisable to pay more importance to the quality of your content rather than quantity, although scheduling your posts has its own level of importance.
Any new user who joins Instagram in order to either Increase business reach or to gain followers must target its channel to be trending enough so that its content comes under suggestions in the niche of its channel or business. An important yet simple activity that can be practiced is to follow only those users who are directly involved with channels similar to its own niche. It has been commonly seen that Instagram is very sensitive towards new accounts and keeps a close check on its activities. So if you have opened a new Instagram channel with a specific niche, Let’s say ” FreeStyle Dancing”, then you must start searching for other similar channels and start following users who are directly engaged with it. This will help the newly built channel to receive valuable traffic and a basic idea of what’s trending.
Following are the most common ways in which you can improve or engage with your followers on Instagram with the latest trends which are being followed in Instagram Marketing 2021.
Instagram Marketing 2021
Instagram feeds are a great way to showcase your latest updates. Instagram feeds were initially a set of square 1:1 photos that slowly evolved over time after being launched in 2010.
Another big question that is asked by many Instagram users is “How often should I post feeds on Instagram?”
Yes, it is important to schedule your posts on Instagram as per your marketing strategy. The recommended frequency is posting two to three feed posts per week to gain maximum advantage. Most importantly always remember that too many posts could also mentally torment your follower and lead to unfollows. So it’s always wise to post Quality over Quantity.
Extras: Carousel Posts containing up to ten images per post are outperforming single image and video posts at present. The Channel can upload carousel posts related to DIY Hacks, User-generated Content, Before and after images, How-to Guides, Testimonials, etc,
Post content that either created value for your follower or creates deep engagements with the post with a strong Call To Action. Use of hashtags related to the niche of your post is also recommended.
Instagram Marketing 2021
#Instagram Stories | Instagram Marketing 2021
According to Instagram, more than 500M accounts regularly use stories, with a third of the most viewed stories coming from businesses. Stories (which are 15 seconds long and disappear after 24 hours) are primarily seen by the people who follow you. They appear above the feed, which means they’re one of the first things a follower sees when they open the app.
Posting 8-10 stories promoting for DM is recommended. It is observed that every one in five stories prompts a direct message. The algorithm takes into account all the interactions you receive on your Instagram Stories — this means, the more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.
A great hack to outsmart the algorithm is to take advantage of Instagram Stories engagement opportunities, including the useful polling feature. Interactive poll stickers let you ask questions and see results from your followers as they vote.
Good to know: Instagram is testing a new Instagram Stories “link” sticker for everyone. External links are currently available only to accounts with more than 10K followers.
Instagram Marketing 2021
#Instagram Highlights | Instagram Marketing 2021
This feature allows you to save your content to albums to increase the shelf life of the content you are posting and enable your content to remain visible on your profile for as long as you like. Businesses are still not utilizing this feature which can be used effectively to create a strong customer journey for the brand. The brand can showcase how it is emerging to be a valuable prospect by its quality services, products, and its level of positive engagement with its customers in terms of aftersales services.
Here are a set of images that will guide you on How To create a highlight,
Like highlights, Instagram guides give you the chance to group similarly themed content, but this time, using posts. They’re super-easy to create, as outlined in this article about how to set up Instagram guides.
Guides are a great way to repurpose evergreen content. Focus on creating guides that provide value to your followers. Guides work best with three or more posts, so as soon as you have enough content, go for it.
You can create guides using your own or other people’s content. When you include another account’s posts, they may reward you by sharing your guide with their audience.
- Guides should be used as part of your customer service strategy. Create guides that answer your customers’ questions or speak to their pain points.
- Create guides highlighting other creator’s posts and products. This will potentially expose your brand to their audiences.
- Edit and update your guides regularly so the information in them is relevant and useful.
Instagram Marketing 2021
Launched in August 2020, the success of Instagram Reels has played a huge part in shaping the future direction of the platform. Keen to take on its competitors TikTok and YouTube, Instagram is planning to go all-out on video development in the second half of this year.
The number-one goal of a reel is to entertain and Instagram is championing smaller creators.
How often to post reels: Test posting frequency to see what works best for you.
What’s working: Getting involved with trending audio clips, dances, and challenges can boost reach and engagement.
- The first few seconds of your reel are crucial so grab your viewer’s attention with an eye-catching hook.
- Get your reels seen by more of your ideal audience by using up to 30 relevant hashtags.
- Include CTAs and product tags in your reels to promote engagement. Encourage viewers to like or comment on your reel or tap on the description for more information.
Other Common features include:
- IGTV Video
IGTV is the only feature on the site that lets you include an external link in the caption. Use this to drive traffic to your website. You can only upload videos up to 15 minutes long via your mobile device. Longer videos need to be uploaded via desktop. Episodes and series that are broadcast weekly and give viewers a reason to return. IGTV is the only feature on the site that lets you include an external link in the caption. Use this to drive traffic to your website.
Cross-post IGTV videos to Facebook Watch. Videos are also automatically uploaded to your grid so add a cover if you want to maintain a consistent look and feel to your feed. IGTV videos can be as short as 1 minute, so if the idea of producing video as part of your strategy feels overwhelming, start with short videos and build from there. IGTV doesn’t have to be hard—you can shoot and edit your videos on your phone.
- Instagram Live
If the thought of going live on Instagram terrifies you, it might be time to have a rethink. Instagram live video generates lots of engagement, and with the platform prioritizing video, this looks like a trend that’s sure to continue.
The more often you go live, the more confident you’ll feel about doing it.
How often to go live: Start with a weekly “live”. Test for a month, and then increase or decrease the frequency.
What’s working: Collaborations. You can go live with up to three other accounts. When you do, their audience and yours will receive a notification, thereby broadening your reach.
- Instagram Shops
Launched with the height of COVID 19 which proved to be a huge tension release for the sellers and also a big hit with the consumers or users. The growth of the pandemic since late 2019 has resulted in a huge shift of offline markets to online platforms. Hence how could popular social platforms get left behind with such a huge consumer base?
Setting up an Instagram shop is a straightforward process and if you sell physical products, this should be an important part of your marketing strategy.
How often to tag products: Add product tags every time you post a picture, story, or reel that features a product.
What’s working: UGC. Sharing real-life examples of people using and enjoying your products are inspiring to others.
Like every other market platform like Amazon, Flipkart, and others you should keep few important things in mind while posting your product over the marketplace.
- Ensure your product tags match your images. There’s nothing more frustrating for buyers than clicking a tag and being taken to the wrong product.
- Space out your tags. If they all sit on top of each other, they’ll be difficult for people to tap.
- Expect engagement to be lower on product posts. It’s okay because the goal is to sell.
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